The absolute fascination he felt for the world of the moving image, coupled with his passion for audiovisual effects, made him one of the first video artists in history. Cinema also gave Dalí the opportunity to exhibit his more performative side, transforming, time and again, the persona he had begun to craft as a child. His creative output in film encompassed multiple facets: directing, screenwriting, set design and acting. For some of these projects, Dalí collaborated with towering figures of the seventh art, such as the Marx Brothers, Luis Buñuel, Walt Disney and Alfred Hitchcock. He also theorized about film and referred to it in some of his most important writings from the late 1920s onwards.